
Album
Meta
Software Engineer
Ads Metrics
Jul 2020 – Sep 2022 · Menlo Park, CA
5 songs
Promoted from E4 to E5 for exceptional performance (consecutive Greatly Exceeds) leading metric accuracy initiatives across Meta's ads ecosystem (80%+ of company revenue)
Architected and built innovative audit system to ensure synchronization between metric definitions and code implementations, expanding coverage from 0% to 80% of all ads metrics
Designed graph-based data structures to track metric lineage and system dependencies, enabling production engineers to validate metric accuracy at scale
Led cross-functional partnerships to drive adoption across engineering teams, requiring extensive collaboration and stakeholder alignment for company-wide implementation
Built client-side platform using React, GraphQL, and Relay to surface metric relationships and provide actionable insights to engineering teams