Meta album artwork

Meta

Software Engineer

Ads Metrics

Jul 2020 – Sep 2022 · 5 tracks

Menlo Park, CA

Making ads metrics traceable and verifiable.

Audit infrastructure and engineering tools that connected metric definitions, code implementations, and system dependencies across Meta’s ads ecosystem.

Selected work

  1. Leading metric accuracy initiatives

    Promoted for exceptional performance (consecutive Greatly Exceeds) leading metric accuracy initiatives across Meta's ads ecosystem (80%+ of company revenue)

  2. Auditing definitions against implementation

    Architected and built innovative audit system to ensure synchronization between metric definitions and code implementations, expanding coverage from 0% to 80% of all ads metrics

  3. Tracing metric lineage and dependencies

    Designed graph-based data structures to track metric lineage and system dependencies, enabling production engineers to validate metric accuracy at scale

  4. Adoption across engineering teams

    Led cross-functional partnerships to drive adoption across engineering teams, requiring extensive collaboration and stakeholder alignment for company-wide implementation

  5. Tools for exploring metric relationships

    Built client-side platform using React, GraphQL, and Relay to surface metric relationships and provide actionable insights to engineering teams